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In a modification of my last post,  The Evolutionary Ecology of Social Institutions, in which I described how memes and paradigms form and spread and combine into social institutions, I added on a few paragraphs describing the fractal geometry of that social institutional landscape, which form the first few paragraphs (following this one) of this post.

The social institutional landscape has a nested and overlapping dynamical fractal structure, with some small subset of memes shared almost universally by global humanity, and the rest by smaller swathes of humanity of every magnitude down to the individual level. Transnational linguistic groups, national or regional cultures, international professional communities, aficionados of theater or a local sports team, local peer groups and families, these and almost unlimited other such groupings can share meme-sets ranging from specialized professional knowledge through games and entertainments to particular opinions or judgments. Rumors, observations, shared jokes, novel insights, technical innovations all swirl and sweep through humanity like gusting breezes through endless grasslands.

Some are highly contagious, articulating well with human psychological predispositions or existing internal cognitive landscapes, or proliferating due to their economic or military utility, spreading far and wide. Some become obsolete, dated by the flow of events or by the duration of attention spans, and contract again into oblivion after “lives” ranging from the very local and fleeting to the very widespread and long enduring.

Individual internal cognitive landscapes are comprised of a unique intersection of these differentially distributed memes, most, though shared in essence, slightly modified in the individual mind by the already existing cognitive landscape of metaphorical frames and narratives into which they fit themselves. And all of this is in constant flux at all levels, new memes emerging, spreading out in branching and expanding tentacles, which themselves are branching and expanding recursively, shrinking back, billions doing so simultaneously, converging into new coherent sets of memes which take on lives of their own.

If we imagine each meme as a color, and each variation as a shade of that color, then we would have innumerable distinct colors and shades flowing in diverse expanding and contracting fractal patterns through the mind of humanity, the hues shifting as the memes evolve, interacting in almost unlimited unique and creative ways as they converge in particular minds and groups of minds, each individual human being defined, in conjunction with its unique set of genes (and subsequent physical affects of variable environmental factors), by its unique set of memes organized into simultaneously shared and individuated metaphorical frames and narratives. This is the graphic of our social institutional landscape: mind-bogglingly complex, flowing and dynamic, throbbing with a life of its own, shot through with the transient borders and categories imposed by our imaginations, borders and categories which themselves are artifacts of the mind in constant flux on varying time scales. (See The Mandelbrot Set: Images of Complexity for a static but in-depth version of the imagery described above.)

But distinct memes themselves are changing as they flow, being modified in individual minds or synthesized with other memes to produce new ones, displacing or disproving others, in a constant dance of creation and destruction interspersed with the flowing patterns of modification, dispersion, expansion, and contraction. Memes are catalysts, interacting with human predispositions, existing cognitive architectures, and the natural environment to produce new forms, new technologies, new social institutions, and to render old ones obsolete or out of favor.

As discussed in The Evolutionary Ecology of Human Technology, some of those memes are intentionally cobbled into purposive systems, or “technologies,” programming or channeling some set of natural or behavioral phenomena in service to desired ends. Those that program natural phenomena are the ones conventionally thought of as “technologies,” enabling us to do things we were once unable to do, and to produce wealth and comfort and opportunity (as well both intentional and unintentional damage to human beings, their physical infrastructure, and the natural environment) far in excess of what we once were able to produce. These technologies and technological domains (e.g., electrical, digital, etc., as well as, as explained below, market, contractual, etc.) interact with the more haphazardly accumulating and evolving meme-clusters of the social institutional landscape. Technologies can be thought of as the engineered architectures carved out of the social institutional “natural environment,” the latter comprised of the wilderness of foundational linguistic and cultural forms as well as the economic, political, and ideological accretions diffusely growing in conjunction with our various purposive systems.

(The distinction between “engineered architectures” and the rest of the social institutional landscape can be a bit hazy, since the rest of the landscape is a function of human purposive action as well. The difference is that the architectures are consciously invented components, such as the airplane or the US Constitution, while the rest is everything that organically grows around and in conjunction with them, such as social norms, cultural motifs, and folk beliefs. In a sense, it might be correct to say that the entire social institutional landscape is composed of microcosmic “architectures,” if examined closely enough, since it is the accretion of individual purposive actions. Indeed, technologies are to the social institutional landscape what the social institutional landscape is to Nature itself, an increased focusing and intentionality -in a sense, a distillation- of diffusely accreting “purposiveness.” This is one more aspect of the fractal recursiveness of The Nature-Mind-Machine Matrix.)

While technologies programming physical phenomena are what we most commonly think of when we think of “technologies,” there are undeniable social institutional technologies as well, such as currency instruments (facilitating multilateral, global, on-going exchange, and the enormous economy based on it), enforceable contracts (allowing people to bind one another to mutually beneficial collective action that would have been difficult or impossible in the absence of such instruments), scientific methodology (allowing a more robust and reliable growth in knowledge of the underlying dynamics of the natural world than had been previously possible, and, in fact, underwriting an explosion in the proliferation and sophistication of new technologies), and legal procedure (allowing a more reliable and vigilant system of determining truth in disputes between individuals or between individuals and the state). The United States Constitution, in fact, is the codification of an intentionally invented social institutional purposive system.

New social institutional technologies are constantly being explored, experimented with, implemented, and either proliferate or languish according to their relative reproductive success. In fact, governments are factories of such technologies, passing laws and regulations, creating administrative agencies, establishing new systems and markets, signing treaties with verification and enforcement provisions, forging new social institutions to deal with emergent or suddenly more salient issues and challenges (such as the creation of the United Nations in the wake of World War II, or of tradable carbon market instruments in the context of the Kyoto Protocol. See, e.g., Political Market Instruments).

But just as new technologies in the conventional sense can be created in people’s garages or in small start-ups formed by highly educated young people, so too can new social institutional technologies emerge in contexts more humble than those of the halls of government or international treaty conferences. Many diffuse technological innovations, of both the conventional and social institutional varieties, have occurred in conjunction with information technologies, which have come to form such a vital framework within our social institutional landscape. The Netroots movement is an excellent example of diffuse social institutional innovation in conjunction with emerging physical technologies, contributing substantially to the success of Obama’s 2008 presidential victory.

A particularly good example of a set of robust social institutional innovations contrived by a very small cadre of political entrepreneurs is described in the book The Blueprint: How Democrats Won Colorado, by (pre-eminent Colorado political broadcast journalist) Adam Schrager and (former Republican Colorado state house representative) Rob Witwer. The book describes a confluence of new state laws (both campaign finance and term-limit limitations), a very small group of highly motivated and capable extremely wealthy individuals (“the gang of four”), and the targeted channeling of huge amounts of money by them into non-campaign organizations such as political 527s, 501(c)(3) charitable organizations, and 501(c)(4) social welfare organizations, each with its own advantages and limitations, to affect state legislature races, transforming the Colorado political landscape in the process.

The Tea Party movement, as well, clearly has both some grass roots political entrepreneurial characteristics to it, as well as more centrally orchestrated aspects, both involving some social institutional purposive systems, channeling the deep well of  jingoistic “Political Fundamentalism” in the United States, and the reactionary anger to the combination of the Obama victory in 2008 and the perception of Big Government (“socialist”) actions and policies, tapping into inchoate bigotries and xenophobia, all in service, ultimately, to corporate interests (“small government” meaning non-regulation of corporate behavior, which in turn means foisting costs of production in the forms of externalities onto the public).

The question facing those who want to affect the dynamical fractal geometry of our ever-changing social institutional landscape in purposive and guided ways is how best to do so, where and how to flap the butterfly’s wings in such a way so as to cascade through the system in reverberating, self-amplifying winds of social change. As I put it near the end of The Evolutionary Ecology of Human Technology:

Negotiating this evolving ecosystem of social institutions, technologies, and their interactions with both individuals and the natural environment involves more than hammering together a set of purposive systems. It is a vibrant whole, a metabolism, more organic than mechanistic. Understanding how it flows, how changes ripple through it, how its complexity and interconnectedness form the roiling currents we are riding, is the ultimate art and science of consciously articulating our lives with their context in ways that allow us to fulfil potentials we have only barely begun to imagine. To some extent, these potentials will be realized by technologies, including social institutional technologies. But human consciousness is more than the sum of its parts, and the more our technologies and ideologies flow and undulate with the rhythms of the evolving natural, social institutional, and technological systems within which they are embedded, and with which they articulate, the more fully we will realize the full breadth and depth of our humanity.

I invite and implore all readers to continue to contemplate this question, to consider how best to dance with these complex systems in ways which yield greater human welfare and liberation, greater realization of our humanity and our consciousness. In the meantime, please consider my own evolving “A Proposal: The Politics of Reason and Goodwill” (or the short version: The Politics of Reason & Goodwill, simplified) as one possible starting point. This social institutional world of ours is both a product and source of our genius, in an articulation of coherence and individuation, of interdependence and liberty, of collective and individual consciousness. It is the collective mind upon which we draw, and which draws upon us. It is a narrative we write and act out together in a sprawling improvisation, more subtle and complex than any that has ever been bound into volumes or performed on a stage. Let’s write it well.

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As part of A Proposal: The Politics of Kindness, I discussed the importance of organizing and acting in our communities, in non-partisan ways for non-political immediate purposes, in service to the ultimate social and political goal of  deepening and broadening the shared commitment to reason and goodwill, in our private lives, in our communities, and in our public policies. I believe that doing so should become a social movement, akin to the Civil Rights Movement, but rather than dedicated to a single issue or set of issues, dedicated instead to a comprehensive attitude that implicates all social issues.

Clearly, the time is ripe for such a movement. Just as the Civil Rights Movement was blessed with a ready-made organizational infrastructure (the southern black church network), so too are all reasonable people of goodwill today blessed with an even more powerful and extensive organizational infrastructure: The Internet and Social Media. I’ve already written about the implications of this technological and social paradigm shift, the possibilities and potentials of which we have just barely begun to explore (se, e.g., A Major Historical Threshold or A Tragically Missed Opportunity?, Wikinomics: The Genius of the Many Unleashed, Tuesday Briefs: The Anti-Empathy Movement & “Crowdfunding”, Counterterrorism: A Model of Centralized Decentralization).

A Tea Partier told me on a Facebook thread recently, “just remember who’s better armed.” When it comes to the more powerful weapons of Social Media, it may be the progressives who are better armed. In any case, the implication of these particular arms is that they accelerate the sifting out of rational from irrational arguments, the lathe of public discourse and debate, which favors reason and goodwill in the long run. Certainly, when it comes to Reason and Goodwill, progressives are better armed, and will inevitably prevail. It is our job to expedite that eventuality, reducing the short-term detours into irrationality and belligerence constantly elongating that path.

The best way to do so is to change the game, the frame and the narrative. Right now, America is stuck in a tug-o-war between progressives and conservatives, both broadly perceived by the vast silent middle to be two opposing extreme camps (with perhaps slightly greater affinity for the conservative than progressive pole). But those same occupants of the vast silent majority would not perceive a movement of community volunteerism and community solidarity building to be either extreme or unattractive. And they would not find it offensive if such a movement included in its “mission” improving the civility and reasonableness of public discourse. But what is the progressive movement if not the commitment to mobilize reason and goodwill, and apply them to our public policies?

The most effective thing progressives could now do is to mobilize a network of Community Action Groups (CAGs) into a nationwide Community Action Network (CAN), dedicated to this component of the proposal linked to above. The only challenge is to create an emerging awareness of the power of such an effort, of the degree to which it can become a game changer if enough progressives were to commit themselves to it. Every local progressive group now in existence, every state house and senate district democratic party organization, every OFA chapter, every MoveOn chapter, every other local group with even moderately liberal leanings, can and should organize into a Community Action Group that seeks to do good works in their own communities, and to foster civil discourse based on no ideology other than a commitment to reason and mutual goodwill.

I ask everyone who reads this to please help me to promote this idea, because the way to become a nation of reasonable people of goodwill is for all who are committed to that end to strive to be reasonable people of goodwill in their own lives, and in their own communities, and to allow that to be a model to others, and to coalesce into a national level commitment. The reason why progressive advocacy is so much less effective than one might think it would be is because progressive advocates are so much less effective, permitting the frames and narratives of the far-right to take root and define the debate. Removing that power from them, and owning it ourselves, is not a function of better sloganeering, but rather of more compelling demonstration; we can and should, we must, demonstrate what it is we are advocating for, if we want our advocacy to become a truly powerful and transformative force in our national history.

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The bulk of my posts aggregate to inform A Proposal for a social movement, one which combines devising the best policy analyses in service to humanity with the best and most innovative and cognitively sophisticated messaging in order to attract an ever-widening range of the public to the agenda of Reason and Goodwill. The element that may be most novel and most powerful, however, is not this combination of the essentially familiar ingredients of policy analysis and messaging, but rather the one that can be a game changer, the one that may prove to be an irresistible force: Organizing not to change government or implement particular public policies so much as to create a simultaneously personal and social commitment to one another, by actually “walking the walk” of goodwill,  of mutual interdependence  and support, associating with “the progressive agenda” the attraction of a lived commitment to other people’s welfare.

As I wrote in The Ultimate Political Challenge, a single Gandhi or Martin Luther King, Jr. captures the imagination and, in time, wins over the hardened hearts of much of the opposition. They both knew the power of their goodwill, of their personal commitment to it, and acted with the discipline to turn that goodwill into a social force. These two “political entrepreneurs” mobilized their “charismatic authority” in service to specific issues within a Progressive world view (Indian Independence and African American Civil Rights, respectively). What we lack today are similarly compelling political entrepreneurs, mobilizing similarly dedicated charismatic authority. And the step that hasn’t yet been taken is to mobilize those forces not to address a single issue, but to address the underlying issue of being a people dedicated to reason and empathy.

Today, there are many progressives angrily striving to implement progressive policies, but too often doing so with little or no internalized, personalized, and dedicated goodwill toward fellow human beings. It is just another blind ideology in their hands, not a commitment, not something they’re willing to sacrifice for. I challenge each and every one of them –AND MYSELF– not just to talk the talk, but also to walk the walk, to be, to some small degree, a tribute to those who were willing to give their lives to humanity, by giving some portion of our own. I challenge us all to strive to be “political entrepreneurs,” to strive to invoke our own “charismatic authority,” to demonstrate that individual initiative does not have to be mobilized only in service to the accumulation of individual wealth. I challenge us all to do good by being good, and by being good, vastly increasing our credibility as advocates for public policies aligned with that spirit.

The Tea Partiers, and other extreme individualists, who have managed to rationalize an indifference to the suffering of others and a denial of the responsibilities to others that come with the blessings of good fortune, are able to dismiss Progressives as people who want to spend other people’s money against their will, because, in fact, that’s all they see. But what if they saw instead the people who organize to mentor neighborhood kids, to help out those who are facing a crisis, to counsel and assist people in need, to be what they preach we as a society should be, and only in conjunction with that lived commitment, only as an auxiliary to it, are struggling to create a government that facilitates what they are already doing every day, in every way, as a natural part of our shared existence? Can you imagine the force of such a social movement?

All reasonable people of goodwill, who want to promote reason and goodwill, need to do so on the ground, in daily life, independently of government, if they want the advance of reason and goodwill to prevail. Those who can’t summon enough commitment to model for others what reason and goodwill look and feel like need to recognize that they are no better than those they oppose, no more than a bunch of people trying to impose their will on others without being willing to live up to the demands they themselves have made. No wonder the Progressive Movement is making so little headway! Who can trust armchair altruists, who talk a good game but live lives no more noble or generous than those they condemn?

I passionately want for us to become a kinder and gentler nation, a nation of people lifting one another up, a nation aspiring to realize the potential of the human spirit. There is one clear path to that end: For all of those who want the same to commit themselves to its realization, by becoming the kinds of irresistible beacons to reason and goodwill that Gandhi and King were, that each of us can be, even if to some smaller extent. By as many of us as possible striving to do so, we will give the Progressive brand a reputation for sincere goodwill that ever fewer will be able to deny. And the future will increasingly belong to what is best and most admirable in human beings.

This is what a commitment to Progressive policies demands of us: A commitment to personal progress in service to social progress, to being as individuals what we are advocating that we become as a society. Striving to rise to that challenge is the greatest gift we could give to our children, to their children, and to ourselves.

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