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In a modification of my last post,  The Evolutionary Ecology of Social Institutions, in which I described how memes and paradigms form and spread and combine into social institutions, I added on a few paragraphs describing the fractal geometry of that social institutional landscape, which form the first few paragraphs (following this one) of this post.

The social institutional landscape has a nested and overlapping dynamical fractal structure, with some small subset of memes shared almost universally by global humanity, and the rest by smaller swathes of humanity of every magnitude down to the individual level. Transnational linguistic groups, national or regional cultures, international professional communities, aficionados of theater or a local sports team, local peer groups and families, these and almost unlimited other such groupings can share meme-sets ranging from specialized professional knowledge through games and entertainments to particular opinions or judgments. Rumors, observations, shared jokes, novel insights, technical innovations all swirl and sweep through humanity like gusting breezes through endless grasslands.

Some are highly contagious, articulating well with human psychological predispositions or existing internal cognitive landscapes, or proliferating due to their economic or military utility, spreading far and wide. Some become obsolete, dated by the flow of events or by the duration of attention spans, and contract again into oblivion after “lives” ranging from the very local and fleeting to the very widespread and long enduring.

Individual internal cognitive landscapes are comprised of a unique intersection of these differentially distributed memes, most, though shared in essence, slightly modified in the individual mind by the already existing cognitive landscape of metaphorical frames and narratives into which they fit themselves. And all of this is in constant flux at all levels, new memes emerging, spreading out in branching and expanding tentacles, which themselves are branching and expanding recursively, shrinking back, billions doing so simultaneously, converging into new coherent sets of memes which take on lives of their own.

If we imagine each meme as a color, and each variation as a shade of that color, then we would have innumerable distinct colors and shades flowing in diverse expanding and contracting fractal patterns through the mind of humanity, the hues shifting as the memes evolve, interacting in almost unlimited unique and creative ways as they converge in particular minds and groups of minds, each individual human being defined, in conjunction with its unique set of genes (and subsequent physical affects of variable environmental factors), by its unique set of memes organized into simultaneously shared and individuated metaphorical frames and narratives. This is the graphic of our social institutional landscape: mind-bogglingly complex, flowing and dynamic, throbbing with a life of its own, shot through with the transient borders and categories imposed by our imaginations, borders and categories which themselves are artifacts of the mind in constant flux on varying time scales. (See The Mandelbrot Set: Images of Complexity for a static but in-depth version of the imagery described above.)

But distinct memes themselves are changing as they flow, being modified in individual minds or synthesized with other memes to produce new ones, displacing or disproving others, in a constant dance of creation and destruction interspersed with the flowing patterns of modification, dispersion, expansion, and contraction. Memes are catalysts, interacting with human predispositions, existing cognitive architectures, and the natural environment to produce new forms, new technologies, new social institutions, and to render old ones obsolete or out of favor.

As discussed in The Evolutionary Ecology of Human Technology, some of those memes are intentionally cobbled into purposive systems, or “technologies,” programming or channeling some set of natural or behavioral phenomena in service to desired ends. Those that program natural phenomena are the ones conventionally thought of as “technologies,” enabling us to do things we were once unable to do, and to produce wealth and comfort and opportunity (as well both intentional and unintentional damage to human beings, their physical infrastructure, and the natural environment) far in excess of what we once were able to produce. These technologies and technological domains (e.g., electrical, digital, etc., as well as, as explained below, market, contractual, etc.) interact with the more haphazardly accumulating and evolving meme-clusters of the social institutional landscape. Technologies can be thought of as the engineered architectures carved out of the social institutional “natural environment,” the latter comprised of the wilderness of foundational linguistic and cultural forms as well as the economic, political, and ideological accretions diffusely growing in conjunction with our various purposive systems.

(The distinction between “engineered architectures” and the rest of the social institutional landscape can be a bit hazy, since the rest of the landscape is a function of human purposive action as well. The difference is that the architectures are consciously invented components, such as the airplane or the US Constitution, while the rest is everything that organically grows around and in conjunction with them, such as social norms, cultural motifs, and folk beliefs. In a sense, it might be correct to say that the entire social institutional landscape is composed of microcosmic “architectures,” if examined closely enough, since it is the accretion of individual purposive actions. Indeed, technologies are to the social institutional landscape what the social institutional landscape is to Nature itself, an increased focusing and intentionality -in a sense, a distillation- of diffusely accreting “purposiveness.” This is one more aspect of the fractal recursiveness of The Nature-Mind-Machine Matrix.)

While technologies programming physical phenomena are what we most commonly think of when we think of “technologies,” there are undeniable social institutional technologies as well, such as currency instruments (facilitating multilateral, global, on-going exchange, and the enormous economy based on it), enforceable contracts (allowing people to bind one another to mutually beneficial collective action that would have been difficult or impossible in the absence of such instruments), scientific methodology (allowing a more robust and reliable growth in knowledge of the underlying dynamics of the natural world than had been previously possible, and, in fact, underwriting an explosion in the proliferation and sophistication of new technologies), and legal procedure (allowing a more reliable and vigilant system of determining truth in disputes between individuals or between individuals and the state). The United States Constitution, in fact, is the codification of an intentionally invented social institutional purposive system.

New social institutional technologies are constantly being explored, experimented with, implemented, and either proliferate or languish according to their relative reproductive success. In fact, governments are factories of such technologies, passing laws and regulations, creating administrative agencies, establishing new systems and markets, signing treaties with verification and enforcement provisions, forging new social institutions to deal with emergent or suddenly more salient issues and challenges (such as the creation of the United Nations in the wake of World War II, or of tradable carbon market instruments in the context of the Kyoto Protocol. See, e.g., Political Market Instruments).

But just as new technologies in the conventional sense can be created in people’s garages or in small start-ups formed by highly educated young people, so too can new social institutional technologies emerge in contexts more humble than those of the halls of government or international treaty conferences. Many diffuse technological innovations, of both the conventional and social institutional varieties, have occurred in conjunction with information technologies, which have come to form such a vital framework within our social institutional landscape. The Netroots movement is an excellent example of diffuse social institutional innovation in conjunction with emerging physical technologies, contributing substantially to the success of Obama’s 2008 presidential victory.

A particularly good example of a set of robust social institutional innovations contrived by a very small cadre of political entrepreneurs is described in the book The Blueprint: How Democrats Won Colorado, by (pre-eminent Colorado political broadcast journalist) Adam Schrager and (former Republican Colorado state house representative) Rob Witwer. The book describes a confluence of new state laws (both campaign finance and term-limit limitations), a very small group of highly motivated and capable extremely wealthy individuals (“the gang of four”), and the targeted channeling of huge amounts of money by them into non-campaign organizations such as political 527s, 501(c)(3) charitable organizations, and 501(c)(4) social welfare organizations, each with its own advantages and limitations, to affect state legislature races, transforming the Colorado political landscape in the process.

The Tea Party movement, as well, clearly has both some grass roots political entrepreneurial characteristics to it, as well as more centrally orchestrated aspects, both involving some social institutional purposive systems, channeling the deep well of  jingoistic “Political Fundamentalism” in the United States, and the reactionary anger to the combination of the Obama victory in 2008 and the perception of Big Government (“socialist”) actions and policies, tapping into inchoate bigotries and xenophobia, all in service, ultimately, to corporate interests (“small government” meaning non-regulation of corporate behavior, which in turn means foisting costs of production in the forms of externalities onto the public).

The question facing those who want to affect the dynamical fractal geometry of our ever-changing social institutional landscape in purposive and guided ways is how best to do so, where and how to flap the butterfly’s wings in such a way so as to cascade through the system in reverberating, self-amplifying winds of social change. As I put it near the end of The Evolutionary Ecology of Human Technology:

Negotiating this evolving ecosystem of social institutions, technologies, and their interactions with both individuals and the natural environment involves more than hammering together a set of purposive systems. It is a vibrant whole, a metabolism, more organic than mechanistic. Understanding how it flows, how changes ripple through it, how its complexity and interconnectedness form the roiling currents we are riding, is the ultimate art and science of consciously articulating our lives with their context in ways that allow us to fulfil potentials we have only barely begun to imagine. To some extent, these potentials will be realized by technologies, including social institutional technologies. But human consciousness is more than the sum of its parts, and the more our technologies and ideologies flow and undulate with the rhythms of the evolving natural, social institutional, and technological systems within which they are embedded, and with which they articulate, the more fully we will realize the full breadth and depth of our humanity.

I invite and implore all readers to continue to contemplate this question, to consider how best to dance with these complex systems in ways which yield greater human welfare and liberation, greater realization of our humanity and our consciousness. In the meantime, please consider my own evolving “A Proposal: The Politics of Reason and Goodwill” (or the short version: The Politics of Reason & Goodwill, simplified) as one possible starting point. This social institutional world of ours is both a product and source of our genius, in an articulation of coherence and individuation, of interdependence and liberty, of collective and individual consciousness. It is the collective mind upon which we draw, and which draws upon us. It is a narrative we write and act out together in a sprawling improvisation, more subtle and complex than any that has ever been bound into volumes or performed on a stage. Let’s write it well.

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